ConPRmetidos | El Comeback campaign

Dec 3

El Comeback is a platform that connects professionals with job opportunities in Puerto Rico. The platform helps move Puerto Ricoʼs economy forward by retaining and bringing back talent to the Island.

El Comeback works hand in hand with companies in Puerto Rico looking for Puerto Rican talent to fill work voids in specific sectors. Through their platform, people in the Diaspora can submit their resumes and be matched with a company on the island with comparable pay to the United States.

Manolo was tasked with creating the language and ads that spoke to the Puerto Rican diaspora. Although anyone who wants to work in Puerto Rico can apply, the campaign was designed in Spanglish with Puerto Rican slang to attract a specific demographic. The goal was to get 200 people to apply in the course of a month and the campaign exceeded that 4 times, with over 800 people applying for jobs through El Comeback.

ConPRmetidos is a non-partisan non profit based in Puerto Rico. They are the organization that connects those in the Island with those living abroad and as a bridge between professionals overseas and the growing entrepreneurial ecosystem on the ground.