Red Bull On Premise x Brand Marketing Summit
Day 1
This three day summit took place in Columbus, Ohio in multiple venues that represented the identity of the city and how quickly it’s developing. The first day of the Red Bull On Premise x Brand Marketing summit kicked off with great conversations by the Red Bull leaders and then a fireside conversation hosted by Manolo with the Columbus curators of Seeded & Rooh. Through their stories we learned about the different movements that are defining the city.
Day 1 [Night]
After the day’s talks were over, we took all the guests to The Pearl, a local restaurant filled with vibrancy. When desert was served everyone got an envelope that read “Open in case of emergency”, inside were single dollar bills which they would use at a surprise performance at District West, Columbus’ premiere Drag bar.
Day 2
Dinner collaboration with Seeded [Gabrielle & Chef Pastel] & Rooh [Chef Hash Kishinchand] at the Market Place. This pop-up space serves as a market place throughout the day and transformed at night for intimate dinners curated by the Seeded team. In honor of Pooh, the best Indian restaurant in Columbus and our collaborator for the night, we created an experience that brought a modern take on Indian staples.
Day 2 [Night]
After the pop-up dinner was over, we blind folded all the guests and got them inside a bus as we made our way to our immersive activation at OtherWorld, a futuristic entertainment center with immersive rooms & digitally augmented art. Once there, our guests were greeted by Mentalist Jason Suran and his jaw dropping seance performance that kept our guests on edge. After the show, our guests were able to roam the OtherWorld freely as they discovered mored than 30 immersive rooms filled with puzzles, riddles and curiosities.
Day 3
Closing talks lead by Franz Gerhardter, Quddus Philippe, Manolo & the leadership team from Red Bull on the importance of creating meaningful relationships, thinking outside the box and business planning for the upcoming year. Thus concluded a three day summit to revitalize the Red Bull team’s energy as they return to their respective countries and/or cities with a new way of approaching community and brand building.
“Over the years, Manolo has become one of our most valuable and trusted partners in organizing meaningful and memorable experiences. (internal & external) His leadership, vision, and strategic thinking are unmatched, from ideation to execution. Manolo’s love for details is par with our extremely high brand standards. I truly wish we would have more partners like Manolo on speed dial.
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Columbus, Ohio
Host | Speaker | Curator | Producer | Chef
Photography:
Blake Needleman @bleedles
Robbie Ohio @robbieohio
